The Age of the Long Tail

Back in 2006 WIRED editor Chris Anderson released a book called The Long Tail. Since then there have been a number of variants on the market from other authors including an update (The Longer Long Tail) from Chris last year. However the basic premise of identifying a broader market defined by the power of the […]

Thirsty

I love this daily devotional reading from The Word for Today “I die of thirst.” Judges 15:18 NKJV The Bible says: “The Spirit of the Lord came mightily upon him; and…his bonds broke loose…He found a fresh jawbone…took it, and killed a thousand men…Then he…cried out to the Lord and said, ‘You have given this […]

Seth Godin Explains Tribes

In a recent presentation I did on social networking I referenced author and marketing guru Seth Godin. In this video from Loic Le Meur, Seth Godin explains why you need a tribe and why he is not on twitter. Seth’s latest book “Tribes” helps us define the need for leaders to come forward because there […]