Business Fairy Tales
Have you been brave enough to put your business under the microscope lately? If not you may have fallen asleep reading your own business fairy tales. When you start off either creating a business or in new ownership you feel you’re being honest with yourself as you try new ideas and give yourself grace to […]
Facebook Friends in the Business Playground
Is Facebook the place to play for a business and can your business make Friends in the Facebook Playground? Many business owners see Facebook as a distraction and lose sight of the fact that their consumer base is actively communicating about life and brands in this social media space. By intent or social osmosis, the […]
The Twitter Effect
Just when you thought Twitter was the noise young giggling girls made or the chatter of sparrows at 6 am we discover it’s a social network. Twitter is known as a micro-blogging system. With 140-character ‘tweets’ information on sports and financial news, results are being distributed, company help desks are being run, and consumers are […]
The Flag, The Spy and The Resistance
If your business is due for a marketing review, or you don’t have a marketing plan then the story of The Flag, The Spy and The Resistance might be the framework you’re looking for. Some business owners know they need to advertise but don’t have the time or inclination. When the salesperson calls with a […]