For 12 years I had the privilege of being the COO of a national broadcasting company with multiple business activities and a huge geographic footprint and the associated challenges of managing across distance. While my role was under the heading of ‘Operations’ it had a strong emphasis on problem-solving the day to day business challenges from IT technology, finance and human resources through to the marketing focus of the company.

My personal leaning across my career has seen me gravitate towards both the technology and marketing roles. This has opened up ways for me to solve efficiency and expenditure related challenges through the best use of technology. With my marketing hat on I had the potential to positively affect business strategy and our income streams by increasing our customer reach and developing product and pricing solutions suited to increasing or sustaining revenue.

When you talk to people who have worked alongside me you will find I am an active coach and take an invested approach in the welfare and development of growing of my team. The application of this can be in terms of skills, improved EQ and drawing out the leadership attributes of younger team members.

Let’s take a step back to see where the digital marketing component has come into focus. A number of my early career positions were involved in retail sales from managing furniture departments in a national retail chain through to the sales management positions working for Toyota and Honda. All these roles included the reviewing and implementing marketing strategies. Over the years this has resulted in a high level of training and knowledge that has become an integral part of my roles.