Recently Budweiser beer in the US did a ‘Flash Fans’ promotional event where they brought in busloads of 600 roaring fans with cheerleaders, TV coverage, commentators and big screen replays to a small town recreational ice hockey match between two social teams of the Amigos and the Generals. What would normally have had an audience of a dozen turned into a celebration of sport and passion. The two teams went to the ice as ‘Regular Joes’ and as the crowd came in they were transformed to feel like superstars. As you go into your day, think about who are the “Regular Joes” in your life and who could do with a fan, a cheer, a shout of “He Shoots, He Scores!”. Here is the making of Flash Fans: 2012 Budweiser Official Big Game Commercial